A growing number of commercial partners to the Crystal Cup are seeing the benefits of an association for this unique pan-European Series. We thank them for their contribution.
Baileys Horse Feeds is a long-established player in the horse feed market across multiple equestrian disciplines, including racing. Created by horsemen for horsemen, this family firm based in East Anglia has grown a clientele across Britain & Ireland, Europe and the Middle East.
Founded in 2025, AKTEM is a French horse racing auction house dedicated to Thoroughbreds and Arabians. AKTEM aims to revitalize the key market segments of the industry and help showcase French expertise in horse racing. AKTEM positions itself as a new, agile, and innovative player in France, with the ambition of offering sellers a fresh market opportunity in a high-quality environment designed for both horses and people.
Venatour Racing Around The World specialises in creating unforgettable horse racing tours to some of the sport’s most iconic events including several of the Crystal Cup races, alongside unique destinations you may never have considered. With years of experience and strong connections across the industry, the Cheltenham-based firm design seamless trips that combine world class racing with behind the scenes access and great hospitality.
GALORAMA has been shaking up the codes of horse racing press since 2024 by offering a different perspective each day. Since January 2026, GALORAMA continues to innovate and launched the first printed quarterly magazine dedicated to horses, to all horse racing and equestrian disciplines, and to lifestyle.